{"id":1605,"date":"2024-02-01T13:22:40","date_gmt":"2024-02-01T12:22:40","guid":{"rendered":"https:\/\/comerciocieza.es\/?p=1605"},"modified":"2024-03-13T13:28:07","modified_gmt":"2024-03-13T12:28:07","slug":"la-asociacion-de-comercio-de-cieza-recibe-una-subvencion-para-la-digitalizacion-del-pequeno-comercio","status":"publish","type":"post","link":"https:\/\/comerciocieza.es\/en\/2024\/02\/01\/la-asociacion-de-comercio-de-cieza-recibe-una-subvencion-para-la-digitalizacion-del-pequeno-comercio\/","title":{"rendered":"The Cieza Commerce Association receives a subsidy for the digitalization of small businesses"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1605\" class=\"elementor elementor-1605\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65a028d e-flex e-con-boxed e-con e-parent\" data-id=\"65a028d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-002f08a elementor-widget elementor-widget-text-editor\" data-id=\"002f08a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Cieza Trade Association is proud to announce a series of innovative initiatives to revitalize and strengthen local commerce, thanks to the funding obtained through Aid for actions and investments for the digitalization of the commercial sector in the Region of Murcia, within the framework of the Recovery, Transformation and Resilience Plan (PRTR) from Next Generation funds and the active participation of 93 local businesses.<\/p><p>The association is thus preparing to implement transformative projects in the digital and physical sphere, guaranteeing a prosperous and sustainable future for small business owners in Cieza.<\/p><p>The total investment, which will be \u20ac90,552.35, will be allocated to digital transformation and connectivity, thanks to the development of a comprehensive mobile application, designed to strengthen the connection between merchants and customers, as well as to innovation in the physical sales space, adapting it to the new needs and habits of consumers with the introduction of touch screens in stores to improve interaction with customers, offering digital catalogs and promotions in real time.<\/p><p>Training and awareness are also being promoted, as the project includes training programmes in digital marketing, customer service and the use of technological tools, among others, in order to enhance the capabilities of merchants and ensure their competitiveness in the digital market.<\/p><p>For the Association of Traders and in the words of its president, M.\u00aa Carmen Morcillo, \u201cthese initiatives represent an important step forward for the Cieza Trade Association. With these actions, we seek to continue improving our shops to offer the best to our customers. We will continue working tirelessly from the association as we have done until now, so that Cieza continues to support its large open shopping centre made up of each and every one of the establishments in the municipality and which is the envy of the entire region.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The Cieza Trade Association is proud to announce a series of innovative initiatives to revitalize and strengthen local commerce, thanks to the funding obtained through Aid for actions and investments for the digitalization of the commercial sector in the Region of Murcia, within the framework of the Recovery, Transformation and [\u2026]<\/p>","protected":false},"author":2,"featured_media":1606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"_links":{"self":[{"href":"https:\/\/comerciocieza.es\/en\/wp-json\/wp\/v2\/posts\/1605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comerciocieza.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comerciocieza.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comerciocieza.es\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comerciocieza.es\/en\/wp-json\/wp\/v2\/comments?post=1605"}],"version-history":[{"count":5,"href":"https:\/\/comerciocieza.es\/en\/wp-json\/wp\/v2\/posts\/1605\/revisions"}],"predecessor-version":[{"id":1611,"href":"https:\/\/comerciocieza.es\/en\/wp-json\/wp\/v2\/posts\/1605\/revisions\/1611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comerciocieza.es\/en\/wp-json\/wp\/v2\/media\/1606"}],"wp:attachment":[{"href":"https:\/\/comerciocieza.es\/en\/wp-json\/wp\/v2\/media?parent=1605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comerciocieza.es\/en\/wp-json\/wp\/v2\/categories?post=1605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comerciocieza.es\/en\/wp-json\/wp\/v2\/tags?post=1605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}